Teppei IIDA founded Approach Japan Consulting in 2018. He has more than 10 years of experience in the international business between Japan and the United States mainly Medical devices, IoT devices, Food, Cosmetics, and OTC Drugs.
Teppei has a successful career in sales and marketing, especially new market entry, cross-cultural management, localization, and strategy advisory with fast-growing start-ups. He earned B.S. in Mechanical Science in Japan and holds a Master of Business Administration (MBA) from the University of Massachusetts. He is an international business advisor for Japanese government agencies and has conducted many seminars with JETRO and the Small & Medium Enterprises and Regional Innovation.

He maximizes the potential of international business for all clients, and he believes that international business creates new values that are invaluable to its stakeholders.